Marico (BSE: 531642, NSE: "MARICO") is one of India's leading Consumer Products & Services Group, in the global beauty and wellness space. During 2011-12, Marico recorded a turnover of Rs. 40.0 billion (~USD 727 Million) through its products and services sold in India and 25 other countries in Asia and Africa.
Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Hair & Care, Nihar, Mediker, Revive and Manjal. The international portfolio contributes to 24% of the Group's revenue, with brands like Parachute, HairCode, Fiancee, Camelia, Aromatic, Caivil, Hercules, BlackChic, Code 10, Ingwe, X-Men, L'Ovite and Thuan Phat. In addition, the company acquired the personal care business of Paras Pharmaceutical Limited (PPL) in May 2012. This acquisition gives Marico access to youth brands such as Setwet, Zatak and Livon which rank within the top three positions in hair gels, male deodorant and leave-on hair serum categories. Marico is also present in the Skin Care Solutions segment through Kaya Skin Clinics in India, Middle East and Bangladesh and Derma Rx in Singapore.
Marico aims to be the leader in each of its businesses; by heightened sensitivity to consumer needs and by setting new standards in the delivery and quality of products and services -through the processes of continuous learning and improvement.
A significant portion of the Group's turnover comes from the brands that enjoy leadership positions and have gained significant market shares in their respective categories. Our extensive distribution network in India has a direct reach of 750,000 outlets and a total reach of 4 million outlets.
Our rising growth trajectory is a testament of our valued partnership with our stakeholders. Marico's belief in limitless human potential is articulated in the corporate purpose – 'be more. every day.', which helps us, create win-win partnerships with all stakeholders. Our endeavors therefore are channelized towards creating wealth for our shareholders through focus on sustainable profitable growth.