Marico’s aspiration to become an emerging market multinational company sets course for an ambitious and exciting journey with newer capabilities, categories and growth engines. Talent and Culture are two focus areas as we work towards making Marico a future-ready organisation.
Our core values have been the guiding and unifying principles for us as an organisation operating across different geographies. The values are based on the principles of 'involvement builds commitment', and thus, are co-owned by all Mariconians. We have imbibed the core tenets of our values in designing roles, systems and processes, office infrastructure, and the Marico way of working.
In this year, we continued to focus on developing leadership talent, creating an empowering culture, championing diversity and inclusion, strengthening collaboration for better innovation and performance, and promoting member wellness.
Great Place to Work –
Best Large Workplaces in Asia, 2019
India's Best Companies to Work For 2018
Two Leadership programmes – LEAD with Impact for Managers and LEAD with Impact Partner Series have been launched to nurture Marico’s future leaders. Designed to run over a period of six to nine months, these programmes will help young managers and team leaders acquire necessary business acumen and leadership skills. Action learning projects are also an important part of the programmes, giving participants the opportunity to deploy their classroom learning in real-work scenarios and help reinforce those learnings.
Disruptive and entrepreneurial thinking is key at Marico. This reflects both in the way we interact with students on campus and in our campus hiring.
Over The Wall
Our flagship campus engagement programme is unique and innovative where students are encouraged to ‘think innovatively’ and ‘challenge the status quo’. In line with the Marico Talent Value Proposition, students work on live business challenges, and have a unique opportunity to get their ideas heard and implemented, and become a part of Marico’s growth story.
The top 3 teams get the opportunity to work with one organisation associated with the Marico Innovation Foundation. The teams present their solutions to Mr. Harsh Mariwala in the Grand Finale of Over The Wall.
Marico’s JAM Sessions
A new and unique programme where senior management from the marketing function visit Premier B-schools and conduct Just a Minute (JAM) sessions with students. This has helped students know how key brands build their brand value proposition and recall within consumers.
Operations Bootcamp
This campus connect initiative which aims to help students get a first-hand understanding of the business and a glimpse of the Marico culture by getting to interact with the Marico leadership. This initiative includes knowledge sharing sessions, interactions with senior leaders in the supply chain function, a virtual tour of Marico’s Perundurai factory. Through the Marico lens, the students get a real world exposure to how the operations and supply chain function works in a FMCG setup.
STAMP
Ignite
To drive agility in our structure, we have created Big Bet teams. These three teams – Modern Trade, E-commerce and New Country Development – are the critical growth drivers for our strategic business plan. The identified teams will be responsible for achieving disruptive and differentiated additional growth in comparison to a normal 3-year CAGR on certain defined parameters.
In order to drive focused, sustainable and higher order profitable growth, the Marketing function was reorganised to build transformational capabilities. As identified in our Strategic Business Plan, in addition to our base business and core brands, we have introduced three new engines of growth - Foods, Skincare, and Male Grooming. These verticals will focus on our agenda to drive premiumisation and digital capabilities.
To boost innovation and accelerate growth, we introduced our first-ever Managers Young Board consisting of nine 'Next -Gen Disruptors' across different functions globally. The Young Board Members are expected to collaborate as a team, bring in fresh perspectives and play the role of institutional leaders shaping the future of Marico. Each Board is constituted for a year, and is mentored by the top management team members and the MD & CEO. The first three Young Boards have successfully identified and operationalised new business ideas and actions to strengthen Marico’s culture.
We introduced our first-ever Managers Young Board consisting of nine 'Next-Gen Disruptors' across different functions globally.
Millennials comprise 63% of our global workforce. To provide a balanced and enriching workplace experience, we have introduced a few automated, simple and efficient HR processes. All of Marico’s talent management processes have been migrated to a single integrated platform, Membrain, offering uniform experience across geographies.
We have taken long strides in engagement with our members by introducing ‘My Voice’, a chatbot which interacts with our field sales force across all depots. Their feedback and comments have helped us take appropriate actions by providing relevant inputs to the team leaders.
Amber, a chatbot for new members, shares feedback about workplace experiences directly with the CEO. This gives us an overview of member sentiments and helps in enabling action for building a more enriching workplace.
Our new onboarding programme for welcoming new members into the Marico fold is entirely digital, with e-modules and process documents especially created and embedded on iLearn, our online learning platform that can be accessed by anyone, anytime and anywhere. This provides an enriching experience to any new member.
To achieve our Strategic Business Plan, we hire talent using a customised Occupational Personality Questionnaire (OPQ) assessment across all levels. A new assessment tool is being used for hiring field sales force members, which has resulted in sharper hiring through improved selection quality and reduced hiring time. The new assessment tool has reduced HR and senior level intervention by 20% and 10%, respectively.
Once a year, through a week‑long celebration 'Values Week', we encourage our members to recognise their colleagues, team members and business leaders by exchanging and sharing anecdotes on how they have lived by these values.
This year, an overwhelming 30,000 ‘I Value Cards’ were exchanged between Marico members globally
Our easy to use recognition platform, ‘Maricognize’ saw the highest ever engagement from members over the past five years with more than 1,500 members getting instantly recognised for exemplary work. Recognition was also given through a chatbot, enabling faster and easier access.
To encourage a collaborative work environment, our Performance Management System is designed to enable outcome‑based, shared goals among different functional teams. We have also standardised our performance metrics across functions, enabling uniformity of goals and building camaraderie across teams.
It is a counselling service for our members and their immediate family, completely free of cost and assured of confidentiality. The service provides relevant reading materials and self-assessments on a variety of subjects related to emotional health.
We introduced the Corporate Spa as a twenty-minute treatment by experts to alleviate stress and offer instant relaxation. This rejuvenates members who are then able to focus on the tasks at hand with renewed enthusiasm.
Marico introduced the ‘Stepathalon Challenge’ in 2012 which had 50 members participate in a variety of physical activities. In 2018, 375 members across our offices globally and factory locations participated in a 75-days challenge that involved fitness activities such as planks, lunges, sit-ups.
Our offices also conduct a 20-minute yoga session at workstations on a weekly basis, where members practice yoga, breathing and meditation techniques, and implement in their daily routines.
Marico members have been active participants in the Mumbai Marathon and Pinkathon mega-scale running. Each year, the participation has consistently increased in the half marathon category, a testimony to the fact that we are indeed becoming a fitter organisation.
We offer financial welfare advice through a video series educating members on various aspects of better managing their finances to achieve financial security. This video series was jointly designed by a financial planning expert to make it relevant for our members. These short videos help educate members on how to better achieve financial security.