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HUMAN CAPITAL

Innovate to Nurture

At Marico, we offer all our members a defined talent value proposition to challenge, enrich and fulfil their aspirations so that they can maximise their true potential to 'make a difference'.

Marico’s aspiration to become an emerging market multinational company sets course for an ambitious and exciting journey with newer capabilities, categories and growth engines. Talent and Culture are two focus areas as we work towards making Marico a future-ready organisation.

Our core values have been the guiding and unifying principles for us as an organisation operating across different geographies. The values are  based on the principles of 'involvement builds commitment', and thus, are co-owned by all Mariconians. We have imbibed the core tenets of our values in designing roles, systems and processes, office infrastructure, and the Marico way of working.

In this year, we continued to focus on developing leadership talent, creating an empowering culture, championing diversity and inclusion, strengthening collaboration for better innovation and performance, and promoting member wellness.

Key Highlights

Develop Leadership Talent

Marico fosters a non-hierarchical organisational structure. Our leadership philosophy is based on the belief that only when one is empowered with freedom and opportunity does one rise above the task at hand and take complete ownership to make a difference.

0st RANK

Great Place to Work –
Best Large Workplaces in Asia, 2019

0nd RANK

India's Best Companies to Work For 2018

Leadership Development

Two Leadership programmes – LEAD with Impact for Managers and LEAD with Impact Partner Series have been launched to nurture Marico’s future leaders. Designed to run over a period of six to nine months, these programmes will help young managers and team leaders acquire necessary business acumen and leadership skills. Action learning projects are also an important part of the programmes, giving participants the opportunity to deploy their classroom learning in real-work scenarios and help reinforce those learnings.

Building leadership early: Our Campus approach

Disruptive and entrepreneurial thinking is key at Marico. This reflects both in the way we interact with students on campus and in our campus  hiring.

Key interactions on campus

Over The Wall

Our flagship campus engagement programme is unique and innovative where students are encouraged to ‘think innovatively’ and ‘challenge the status quo’. In line with the Marico Talent Value Proposition, students work on live business challenges, and have a unique opportunity to get their ideas heard and implemented, and become a part of Marico’s growth story.

The top 3 teams get the opportunity to work with one organisation associated with the Marico Innovation Foundation. The teams present their solutions to Mr. Harsh Mariwala in the Grand Finale of Over The Wall.

Marico’s JAM Sessions

A new and unique programme where senior management from the marketing function visit Premier B-schools and conduct Just a Minute (JAM) sessions with students. This has helped students know how key brands build their brand value proposition and recall within consumers.

Operations Bootcamp

This campus connect initiative which aims to help students get a first-hand understanding of the business and a glimpse of the Marico culture by getting to interact with the Marico leadership. This initiative includes knowledge sharing sessions, interactions with senior leaders in the supply chain function, a virtual tour of Marico’s Perundurai factory. Through the Marico lens, the students get a real world exposure to how the operations and supply chain function works in a FMCG setup.

Campus hiring process

STAMP

  • The summer internship programme at Marico is one of the most intensive and enriching experiences that one can have as a student. STAMP comprises of a number of interesting elements which make it a memorable experience for everyone. Each summer trainee gets a project that is critical to the Company, which also ensures the organisation’s commitment to and involvement in the programme.
  • Even before the actual internship begins, the summer trainees get to spend two days with the field sales force to understand how the sales system works.
  • Marico supports all the summer trainees by giving them complete autonomy and access to all possible resources. Every summer trainee is given multiple opportunities to interact with people across verticals and build a deeper understanding of the business. STAMP provides the summer trainees with a Challenging, Enriching and Fulfilling experience and equips them to truly Make a Difference!

Ignite

  • Our Management Trainee Programme is aimed at inspiring the management trainees to push the limits, drive their way forward and create their own success  stories.
  • The management trainees undergo stints in their respective functions. They are not just solving any other problem, but real life, strategic business issues affecting Marico and its stakeholders daily. What differentiates Marico is its approach where the management trainees are groomed and prepared for every possible opportunity in future.
  • The organisation places immense trust in their abilities and provides them with early responsibility and empowerment.
  • Ignite carries out Marico’s vision of putting the trainees through a journey which not only assesses them, but also enhances their skills and readies them for any challenge. Ignite aims to fuel passion, dreams and creativity in them.

Creating a Future-Ready Workforce

Instiling a sense of ownership and entrepreneurship in its members has always been a key priority to build an agile organisation in terms of structure, systems and processes to drive speed in execution.

Creating an agile and cost-effective organisation structure

To drive agility in our structure, we have created Big Bet teams. These three teams – Modern Trade, E-commerce and New Country Development – are the critical growth drivers for our strategic business plan. The identified teams will be responsible for achieving disruptive and differentiated additional growth in comparison to a normal 3-year CAGR on certain defined parameters.

Creating self-sufficient business units

In order to drive focused, sustainable and higher order profitable growth, the Marketing function was reorganised to build transformational capabilities. As identified in our Strategic Business Plan, in addition to our base business and core brands, we have introduced three new engines of growth - Foods, Skincare, and Male Grooming. These verticals will focus on our agenda to drive premiumisation and digital capabilities.

Empower Members to drive critical business agendas

To boost innovation and accelerate growth, we introduced  our first-ever Managers Young Board consisting of nine 'Next -Gen Disruptors' across different functions globally. The Young Board Members are expected to collaborate as a team, bring in fresh perspectives and play the role of institutional leaders shaping the future of Marico. Each Board is constituted for a year, and is mentored by the top management team members and the MD & CEO. The first three Young Boards have successfully identified and operationalised new business ideas and actions to strengthen Marico’s culture.


We introduced our first-ever Managers Young Board consisting of nine 'Next-Gen Disruptors' across different functions globally.

Create a Workplace for the Future

Millennials comprise 63% of our global workforce. To provide a balanced and enriching workplace experience, we have introduced a few automated, simple and efficient HR processes. All of Marico’s talent management processes have  been migrated to a single integrated platform, Membrain, offering uniform experience across geographies.

We have taken long strides in engagement with our members by introducing ‘My Voice’, a chatbot which interacts with our field sales force across all depots. Their feedback and comments have helped us take appropriate actions by providing relevant inputs to the team leaders.


Amber, a chatbot for new members, shares feedback about workplace experiences directly with the CEO. This gives us an overview of member sentiments and helps in enabling action for building a more enriching workplace.

Get Plugged In

Our new onboarding programme for welcoming new members into the Marico fold is entirely digital, with e-modules and process documents especially created and embedded on iLearn, our online learning platform that can be accessed by anyone, anytime and anywhere. This provides an enriching experience to any new member.

Sharpen Hiring Process

To achieve our Strategic Business Plan, we hire talent using a customised Occupational Personality Questionnaire (OPQ) assessment across all levels. A new assessment tool is being used for hiring field sales force members, which has resulted in sharper hiring through improved selection quality and reduced hiring time. The new assessment tool has reduced HR and senior level intervention by 20% and 10%, respectively.

Diversity & Inclusion at Marico

The Marico values reinforce our commitment to be an equal opportunity workplace that ensures respect, dignity, fairness and human rights for all our members. We constantly endeavour to ensure an inclusive and positive work environment for this diverse workforce.

Marico is committed to

  • Creating and sustaining a diverse and inclusive workplace with zero tolerance to any form of discrimination/harassment
  • Ensuring there is no bias and all members have equal access to information and opportunity
  • Accepting and appreciating diverse points of view/new ideas/unpopular opinions leading to enhanced creativity, innovation and high performance
  • Maintaining corporate etiquette and professional demeanour on all occasions while exercising freedom of expressions and thoughts

Steps taken for Diversity & Inclusion

  • Launch of Marico Diversity & Inclusion guidelines
  • Diversity sensitization workshop for leadership team
  • Creation of grievance redressal mechanisms and channels

Strengthening Culture of Performance, Collaboration  and Innovation

We take pride in our values and in those members who display these through the year at the workplace.

Once a year, through a week‑long celebration 'Values Week', we encourage our members to recognise their colleagues, team members and business leaders by exchanging and sharing anecdotes on how they have lived by these values.


This year, an overwhelming 30,000 ‘I Value Cards’ were exchanged between Marico members globally

Our easy to use recognition platform, ‘Maricognize’ saw the highest ever engagement from members over the  past five years with  more than 1,500 members getting instantly recognised for exemplary work. Recognition was also given through a chatbot, enabling faster and easier access.

To encourage a collaborative work environment, our Performance Management System is designed to enable outcome‑based, shared goals among different functional teams. We have also standardised our performance metrics across functions, enabling uniformity of goals and building camaraderie across teams.

Member Wellness at Marico

Marico offers its members a best in class health and wellness programme that helps them enhance their overall sense of wellbeing – physical, emotional and financial.


Emotional Wellbeing

Marico member Assistance Program (MAP)

It is a counselling service for our members and their immediate family, completely free of cost and assured of confidentiality. The service provides relevant reading materials and self-assessments on a variety of subjects related to emotional health.

We introduced the Corporate Spa as a twenty-minute treatment by experts to alleviate stress and offer instant relaxation. This rejuvenates members who are then able to focus on the tasks at hand with renewed enthusiasm.

Physical Wellbeing

Stepathalon Challenge

Marico introduced the ‘Stepathalon Challenge’ in 2012 which had 50 members participate in a variety of physical activities. In 2018, 375 members across our offices globally and factory locations participated in a 75-days challenge that involved fitness activities such as planks, lunges, sit-ups.

Becoming a fitter organisation

Our offices also conduct a 20-minute yoga session at workstations on a weekly basis, where members practice yoga, breathing and meditation techniques, and implement in their daily routines.

Marico members have been active participants in the Mumbai Marathon and Pinkathon mega-scale running. Each year, the participation has consistently increased in the half marathon category, a testimony to the fact that we are indeed becoming a fitter organisation.

Financial Wellbeing

We offer financial welfare advice through a video series educating members on various aspects of better managing their finances to achieve financial security. This video series was jointly designed by a financial planning expert to make it relevant for our members. These short videos help educate members on how to better achieve financial security.