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Who We Are
Marico Limited is one of India's leading consumer products companies in the beauty and wellness sector.
Over the last 25 years, Marico has established itself as a leading consumer goods company with a product portfolio spanning across haircare, skincare, edible oils, healthy foods, male grooming and fabric care. With a focus on disruptive innovation to make a difference, Marico is a household name in India with brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar Naturals, True Roots, Livon, Set Wet, Saffola FITTIFY Gourmet, Coco Soul, Kaya Youth O2, Mediker and Revive. In the international markets, Marico is represented by the brands Parachute, HairCode, Just for Baby, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Sedure.
KNOW MORE`7334 Crore
($1.05 Billion)
Consolidated turnover clocked in FY19
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What Our Chairman has to Say
Dear Shareholders,
I'm delighted to present to you the first ever Integrated Report of your Company. We believe this will supplement your understanding of how your Company’s strategy, governance, performance and prospects create value for all its stakeholders over the short, medium and long term.
I continue to act as the Non-Executive Chairman of the Board, while Mr. Saugata Gupta, Managing Director, MD & CEO of your Company, continues to lead your Company’s growth initiatives. I also lead efforts to improve the collective functioning of the Board and am actively involved in the Company’s Corporate Social Responsibility initiatives. Your Company’s Board, comprising leaders with domain expertise from diverse fields such as business, strategy, finance, retail and human resources, continues to guide the top management in achieving its long-term goals.
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What Our MD & CEO has to Say
Dear Shareholders,
I am pleased to present to you Marico's first ever Integrated Report for the year ended March 31, 2019.
After a modest FY18, your Company bounced back to deliver a healthy operating performance overall. Consumption trends were stable through the year after witnessing intermittent disruptions in the last two years. We continued to register market share gains in each of our key portfolios, as brand offtakes grew ahead of the category. With unrelenting focus on franchise expansion and future readiness, your Company synchronised its efforts towards rejuvenating the core and revving up the innovation engine.
As we look ahead, it is clear that the world around us is changing at an accelerating pace.
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Goal:
Target
20 %
Achievement
5 %
Goal:
[GJ / KL of Product Manufactured]
Target
50 %
Achievement
25 %
Value Creation for Marico: ensuring business sustainability
Ensuring business sustainability and consistent shareholder value creation remains our topmost priority. We plan to achieve this through strengthening our core segments of coconut oil, leave-in hair nourishment and super premium refined edible oils. Marico has evolved its processes across research and development and operations and has established a strong value chain to enable higher velocity of new product introductions and transformation of the go-to-market strategy.
Products Portfolio - India
Coconut Oil
Only player with pan-India presence through brands such as Parachute, Nihar Naturals and Oil of Malabar. Dominant market leader in volume and value terms.
Leave-in Hair Nourishment
Value Added Hair Oils - 25%
Market leader through brands such as Parachute Advansed, Nihar Naturals and Hair & Care.
Premium Hair Nourishment - 1%
Market leader through brands such as Livon Serums and Hair & Care Silk n Shine. Also includes functional offerings under new brands such as True Roots and Parachute Advansed Coconut Crème Oil.
Products Portfolio - International
Bangladesh
Parachute is the dominant market leader in Coconut Oil. Also a leading player in Value Added Hair Oils (VAHO) with Parachute Advansed, Nihar Naturals and many more Recently launched baby care brand 'Parachute Just for Baby'.
Vietnam
X-Men is the market leader in male shampoos and second largest in male deodorants. Also present in ethnic foods through the brand ‘Thuan Phat’. Recently entered female grooming with the brand ‘Sedure’.
Our approach to value creation is underpinned by a six-capital framework. It ensures that we are responsive to the needs of all our stakeholders and are cognisant of our role in creating a larger social value. Our business is aligned to this approach and, using this, we design and deliver products that disrupt the market with unparalleled customer value.
Our efforts enable us to build financial stability in a changing external environment. Through our activities and products, Marico aims to positively impact the lives of its consumers, employees and society.
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Financial Capital
Marico aims to efficiently leverage the monetary resources at its disposal to create, enhance and distribute value to all stakeholders in the value chain. The Company invests behind innovation and brand building, which enables it to consistently deliver an effective customer value proposition and expand its consumer franchise.
Manufactured Capital
Manufacturing assets and infrastructural capacity is used to transform input resources into high quality products. Improving operational efficiency and productivity through lean approach is a relentless focus at Marico.
Natural Capital
Natural resources are indispensable assets to Marico. We aspire to offer safe and sustainable products, while at the same time promote environmental stewardship by adopting clean and green technology, responsible consumption and end of life solution.
Human Capital
Our people are core to the Marico ecosystem. We invest in our members through training and wellness programs and provide enhanced benefits. The organisational culture at Marico encourages collaboration and drives innovation.
Social and Relationship Capital
With a commitment to ‘Make a Difference’ to all the stakeholders we interact with, we have initiated several programs to empower our partners, suppliers, distributors and farmers in the larger ecosystem
Intellectual Capital
Through research and development, we are focused at developing brands and new products that are most trusted by the consumers. We also focus at investing in new technologies and innovation to create safer, smarter and simpler processes.
Product Development
Resources
Inbound Logistics
Manufacturing
Outbound Logistics
Consumer Connect & Use
End of Life/Recycling
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- Market Capitalization: $6.4 Billion
- Return On Capital Employed: 41%
- Return on Equity: 34%
- Dividend payout in FY19: 76%
- Turnover Value: `7,334 Crore
- EBITDA: `1,281 Crore
- Operating Margin: 17.5%
- Profit After Tax: `930 Crore (5 Year CAGR: 14%)
- 160+ Million packs sold every month
- 69.7 kgCO2e/KL GHG emissions intensity (56% reduction from baseline year FY13)
- 550,000 m3 water harvest capacity created (2.5 times the water footprint in our operations)
- 73% of total energy is from renewable energy source
- 94% of the packaging material used is recyclable by weight
- 31% Leadership talent in consumer facing functions of technology and marketing are women
- 64% of overall leadership roles in India are filled by home-grown talent
- 14% employees with tenure > 10 years with Marico
- ~200 Million Indian households (urban+rural) reached during the year
- 17% of domestic business revenue is from new age channels (modern trade and e-commerce)
- 11,800+ farmers enrolled and benefitted under the 'Parachute Kalpavriksha' program till date
- 200,000+ children benefitted under 'Educate Girls' program
- Key new products launched in FY19
Set Wet Studio X range, Parachute Advansed Coconut Crème Oil, Nihar ExtraCare Hairfall Control Oil, Hair & Care Dry Fruit Oil, True Roots Botanical Hair Tonic, Saffola FITTIFY Gourmet range, Coco Soul range, Kaya Youth O2 range. - 15 brands owned by Marico in India
- Marico touches the lives of 1 out of every 3 Indians through its product offerings
- Parachute is the largest coconut oil brand in the world
- More than 90% revenue is generated by market leader brands (No. 1 or 2)
- Marico has created shareholder value at 25% CAGR since listing
- Marico featured among the Top 25 Workplaces in Asia, among the Best Companies to Work For in India and in Manufacturing#
- Marico listed among top 5 S&P BSE 100 companies in Corporate Governance.*
- Improved farmer livelihoods through sustainable farming practices
- Enhanced water availability for agriculture and domestic needs through water stewardship programs
- Interventions across the value chain are aligned with the UN Sustainable Development Goals
Reporting Boundaries
Financial Capital: Global
Other Capitals: India, unless otherwise specified
Sources
* As per a study jointly conducted by International Finance Corporation (IFC), Institutional Investor Advisory Services India Limited (a proxy advisory firm based in Mumbai) and Bombay Stock Exchange Limited (BSE)
# As per a study conducted by Great Place to Work Institute
Our approach to value creation is underpinned by a six-capital framework. It ensures that we are responsive to the needs of all our stakeholders and are cognisant of our role in creating a larger social value. Our business is aligned to this approach and, using this, we design and deliver products that disrupt the market with unparalleled customer value.
Our efforts enable us to build financial stability in a changing external environment. Through our activities and products, Marico aims to positively impact the lives of its consumers, employees and society.
Capitals
Financial Capital
Marico aims to efficiently leverage the monetary resources at its disposal to create, enhance and distribute value to all stakeholders in the value chain. The Company invests behind innovation and brand building, which enables it to consistently deliver an effective customer value proposition and expand its consumer franchise. The tightly defined policy framework protects itself against macro risks such as forex and interest rate volatilities.
Manufactured Capital
Manufacturing assets and infrastructural capacity is used to transform input resources into high quality products. Improving operational efficiency and productivity through lean approach is a relentless focus at Marico.
Natural Capital
Natural resources are indispensable assets to Marico. We aspire to offer safe and sustainable products, while at the same time promote environmental stewardship by adopting clean and green technology, responsible consumption and end of life solution.
Human Capital
Our people are core to the Marico ecosystem. We invest in our members through training and wellness programs and provide enhanced benefits. The organisational culture at Marico encourages collaboration and drives innovation. Marico’s talent value proposition rests on continuously challenging, enriching and fulfilling the aspirations of our members so that they maximise and realise their true potential.
Social & Relationship Capital
With a commitment to ‘Make a Difference’ to all the stakeholders we interact with, we have initiated several programs to empower our partners, suppliers, distributors and farmers in the larger ecosystem
Intellectual Capital
Through research and development, we are focused at developing brands and new products that are most trusted by the consumers. We also focus at investing in new technologies and innovation to create safer, smarter and simpler processes.
Inputs
- Debt: `352 Crore
- Equity: `2,999 Crore
- Capex: `162 Crore
- Working Capital: `1,514 Crore
Manufacturing facilities
- 8 domestic
- 5 International
Resources consumed in domestic operations
- 223,610 m3 water
- 367,207 GJ energy
- 283,429 MT raw material
- 36,339 MT of packaging material
- 1,517 total number of employees in India
- 4,824 man-hours training imparted
- `18 Crore Investment on CSR initiatives in FY19
- 1,300+ Business Associates
- 5 Million Retail outlets reached
- 'Parachute Kalpavriksha' program has reached over 170,000 farmers through digital and other modes
- `31 Crore Investment in R&D
- 54 members R&D strength
- 9.0% of Sales in FY19 - Investment in brand building
Business Processes
Product Development
Resources
Inbound Logistics
Manufacturing
Outbound Logistics
Consumer Connect & Use
End of Life/Recycling
Outputs
- Market Capitalization: $6.4 Billion
- Return On Capital Employed: 41%
- Return on Equity: 34%
- Dividend payout in FY19: 76%
- Turnover Value: `7,334 Crore
- EBITDA: `1,281 Crore
- Operating Margin: 17.5%
- Profit After Tax: `930 Crore (5 Year CAGR: 14%)
- 160+ Million packs sold every month
- 69.7 kgCO2e/KL GHG emissions intensity (56% reduction from baseline year FY13)
- 550,000 m3 water harvest capacity created (2.5 times the water footprint in our operations)
- 73% of total energy is from renewable energy source
- 94% of the packaging material used is recyclable by weight
- 31% Leadership talent in consumer facing functions of technology and marketing are women
- 64% of overall leadership roles in India are filled by home-grown talent
- 14% employees with tenure > 10 years with Marico
- ~200 Million Indian households (urban+rural) reached during the year
- 17% of domestic business revenue is from new age channels (modern trade and e-commerce)
- 11,800+ farmers enrolled and benefitted under the 'Parachute Kalpavriksha' program till date
- 200,000+ children benefitted under 'Educate Girls' program
- 5% critical material and service partners qualified for level 1 of responsible sourcing
- Key new products launched in FY19
Set Wet Studio X range, Parachute Advansed Coconut Crème Oil, Nihar ExtraCare Hairfall Control Oil, Hair & Care Dry Fruit Oil, True Roots Botanical Hair Tonic, Saffola FITTIFY Gourmet range, Coco Soul range, Kaya Youth O2 range. - 15 brands owned by Marico in India
Outcomes
- Marico touches the lives of 1 out of every 3 Indians through its product offerings
- Parachute is the largest coconut oil brand in the world
- More than 90% revenue is generated by market leader brands (No. 1 or 2)
- Marico has created shareholder value at 25% CAGR since listing
- Marico featured among the Top 25 Workplaces in Asia, among the Best Companies to Work For in India and in Manufacturing#
- Marico listed among top 5 S&P BSE 100 companies in Corporate Governance.*
- Improved farmer livelihoods through sustainable farming practices
- Enhanced water availability for agriculture and domestic needs through water stewardship programs
- Interventions across the value chain are aligned with the UN Sustainable Development Goals
Reporting Boundaries
Financial Capital: Global
Other Capitals: India, unless otherwise specified
Sources
* As per a study jointly conducted by International Finance Corporation (IFC), Institutional Investor Advisory Services India Limited (a proxy advisory firm based in Mumbai) and Bombay Stock Exchange Limited (BSE)
# As per a study conducted by Great Place to Work Institute
Our Purpose
To transform in a sustainable manner, the lives of those we touch, by nurturing and empowering them to maximise their true potential.
Portfolio: Beauty & Wellness
- Coconut Oil
- Leave-in Hair Nourishment
- Healthy Foods
- Male Grooming
Stakeholders
- Consumers
- Shareholders
- Members
- Business Associates
- Government & Regulatory Bodies
- Community